Description:
Optimization of accounts to meet internal objectives and advertiser's specific metrics
Setup, implementation, and development of PPC campaigns including copywriting and detailed content collection
Responsible for paid search program success through bidding strategies and effective key word management on pay-per-click search engines; manages positioning to meet ROI targets within budgetary constraints
Continually optimize pay-per-click campaigns in Google, Yahoo, MSN and other search ...
The Richards Group is looking for a brand media professional with 6-8 years of digital media planning experience to contribute to our clients' campaigns.
Primary Responsibilities
Develop and execute effective digital and traditional media plans to support client campaigns and brands
Perform campaign analysis directly relevant to optimization and/or planning and buying decisions
Serve as a client resource on online industry market conditions as well as the competitive landscape
Actively participate ...
The Richards Group is hiring an experienced Hispanic media negotiator/buyer to work on some of our key clients.
Responsibilities
Analyze, negotiate, buy, and maintain broadcast media schedules to ensure optimum value for agency clients
Proactively seek and review media proposals to identify opportunities for additional exposure
Develop strong understanding of clients’ marketing objectives
Collaborate with media planners to extend beyond the scope of traditional plans
Stay abreast of constantly ...
MEplusYOU - VP, Business Development
We are currently seeking a senior business development/sales professional with a proven track record of sales/revenue-driving success in the digital marketing/advertising field. Must possess c-suite rolodex and experience selling to or consulting with major brands (variety of verticals) on cross-media initiatives
Responsibilities:
Build relationships with/draw on existing relationships with top Fortune 500 companies within the US, focusing ...
GENERAL SUMMARY:
Assists the marketing department with coordinating various marketing activities as well as handle key administrative functions
DUTIES AND RESPONSIBILITIES:
Process Management:
• Assist with the production and presentation of process management announcements and training.
• Manage closed-loop processes for marketing activity applications and payments, including processing and forwarding incoming payment requests, and weekly reporting on payment status.
• Plan and report on ...
Director of Marketing Strategy - Health & Wellness
The strategy practice is responsible for driving direction and innovation of strategic initiatives across multiple client engagements and verticals. The primary function of the Manager is to lead strategy consulting engagements and to serve as a catalyst for account management teams in delivering strategic planning and insight to clients within a designated vertical. The Manger will serve as a key player in developing and mentoring staff in ...
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